Every thread has a story.
REDTHRED partners with world-class creators to transform existing wardrobes into stories of impact.
A new model of creator-led philanthropy.
CURATE
Creators select pieces from their personal wardrobe.
REDTHRED manages presentation and logistics.
STEWARD
IMPACT
Proceeds provide funding for global impact.
When a devastating earthquake struck Nepal, an idea emerged to turn celebrity-owned pieces into funding and awareness.
REDTHRED created an online platform where fans could shop a style-for-impact drop — supporting efforts to provide emergency relief for survivors.
That moment became the thread for hope.
A thread for hope.
REDTHRED exists to make meaningful participation simple, beautiful, and scalable — for creators who want their wardrobes to do more than inspire.
A jacket becomes a scholarship.
A dress becomes clean water.
A shoe becomes a bridge between cultures.